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marketing-analytics

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This project, created during a UNSW work placement with Ellipsis, predicts sales lift for merchants using statistical and machine learning models. It includes data preparation, modeling, and visualization in R, leveraging techniques like OLS, Ridge, Lasso, Random Forest, and Neural Networks.

  • Updated May 30, 2024

This repository contains project materials for the Spring 2024 STAT 208 class, specifically for Team 8. All materials are the property of Team 8, University of California, Riverside, A. Gary Anderson School of Management. Thank you for viewing our repository.

  • Updated May 28, 2024
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Este repositório foi cuidadosamente criado para fornecer uma extensa coleção de consultas SQL que visam facilitar o trabalho dos analistas de dados em diversas áreas de uma empresa, incluindo marketing, logística, comercial, financeiro, recursos humanos, operação, jurídico, suporte e muito mais.

  • Updated May 27, 2024
  • Jupyter Notebook

This project aims to conduct an analysis of costumers behavior and perception of the brand, by implementing different marketing analytics techniques and methods: RFM (recency, frequency, monetary) model, churn classification, MBA (market basket analysis) and sentiment analysis.

  • Updated May 7, 2024
  • Jupyter Notebook

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