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customer-analysis

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This repository showcases the outcomes of an Exploratory Data Analysis (EDA), including visualisation, conducted on the comprehensive Amazon Review Data (2018) dataset, consisting of nearly 233.1 million records and occupying approximately 128 gigabytes (GB) of data storage, using MongoDB and PySpark.

  • Updated Jun 26, 2023
  • Jupyter Notebook

This repository contains a data science project aimed at analyzing customer behavior and classifying them based on their likelihood to accept marketing campaigns. Additionally, the project involves clustering customers into different segments for targeted marketing strategies.

  • Updated Sep 15, 2023
  • Jupyter Notebook

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